El principal reto es llegar al segmento objetivo a través de una marca que sea divertida y dinámica, a la vez que inspire confianza.
We investigated the environment in which the company operates as well as an internal and customer analysis, from which several pillars of brand identity were developed (person, organization, symbol and character) focused on the primary business goal.
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I firmly believe that great digital products are made from a great sense of knowing our users and their main needs.
